Bela Vista's rebrand project kept the foundations of this brand well present: care, solidarity, the memory present in children and families, the sun and the joy of growing up. This is a colorful identity focused on a didactic imaginary full of hope for a better future. This project celebrates collective effort, education, evolution and growth.

Managing social media for events, in this case a month-long festival with international projection, is demanding. The strategic planning, the creation of graphic content, videos and copy, the daily collection of content, require constant management and evaluation. Beyond promoting the festival in its different segments, another crucial aspect is the on-site coverage, interaction and communication on the project's main social media profiles: Facebook, Instagram and TikTok,